Jayant Balan, Head RAC Business, Voltas Limited and CMO Pragya Bijalwan share how the brand is sharpening its marketing ...

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Civil disobedience is refusing to go along with that slow slide.

Jayant Balan, Head – RAC Business at Voltas, and Pragya Bijalwan explain how the brand is refining its marketing strategy to appeal to the new-generation consumer ...