Add Yahoo as a preferred source to see more of our stories on Google. New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Is your kid’s beauty routine more complicated than yours? If so, you're not alone. Thanks to popular ...

They’re deep into skincare. Teens and tweens are increasingly obsessed with caring for their complexions. Kim Kardashians’ 9-year-old daughter North West posted herself getting an elaborate facial ...

'Glow up routines' are all over social media platforms like TikTok and Instagram, with many teen and tweens creating their own routines or following those of other creators'. Here's what parents need ...

A main component of the “Sephora tween” trend is that these kids aren’t just interested in skin care products; they are tapped into viral trends and are getting enticed by products being promoted by ...

MALOA Skincare, a new skincare brand made for tweens ages 9 and up, launches today at maloaskincare.com. Founded by Redondo ...

Dermatologist-trained esthetician Shani Darden of Shani Darden Facial Studio, who’s worked with stars like Jessica Alba and Shay Mitchell, doesn’t think so. “Overall, I think it’s harmful,” she says ...

31% of content creators making skincare videos are under the age of 13. Fact checked by Sarah Scott New study shows 31% of skincare social media videos being created by kids under age 13. Products in ...