Southwest is overhauling its frequent flyer program. Here's what's changing

Southwest Airlines is overhauling its loyalty program and replacing A-List and A-List Preferred with three new tiers.
Parade on MSNOpinion

Travel expert explains why Southwest’s loyalty shift is still a win for occasional flyers

From new status tiers to airport lounges, here’s how Southwest’s major Rapid Rewards overhaul nets out for casual flyers.
Forbes

The Next Era Of Loyalty Is About More Than Rewards

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Loyalty programs are evolving beyond traditional points and discounts, with brands now ...

McDonald’s to create tiered loyalty program to lure repeat visitors

By Waylon Cunningham Sept 23 - McDonald’s will shift its loyalty program to a new tiered system, chief marketing officer Morgan Flatley said at the chain’s investor day on Wednesday, in a bid to more ...