McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

Forbes contributors publish independent expert analyses and insights. Kara Dennison writes about careers, leadership, and the job market. Mentorship programs have become an increasingly popular ...

In part 1 of this guide, you learned the terminology used in the affiliate industry, what can add value and potentially cause a loss for your company, and how to forecast profitability. In this part ...